Sugar’s Work on Movie on the Mile: Logo Design in Columbus

At Sugar, a graphic design studio in Columbus, Ohio, we love bringing local events and organizations to life with strong, memorable branding. Recently, we had the opportunity to collaborate with the Columbus Parks and Recreation Department on their Movie on the Mile event. This outdoor movie experience, often held at Scioto Mile Bicentennial Park, is a beloved community event. Our mission was to create a logo design that would capture the spirit of this fun, family-friendly gathering and reflect the excitement of outdoor movie nights.

When approaching the logo design, we focused on the unique nature of the event. Movie on the Mile is about more than just watching a film—it’s an experience. With the beautiful backdrop of Scioto Mile and the energy of the crowd, we needed to develop a logo that felt vibrant and inviting. The final design combined elements of film with outdoor imagery, creating a lively, dynamic logo that perfectly represented the atmosphere of the event.

Logo Design in Columbus: Crafting an Identity for Movie on the Mile

Logo design in Columbus is about making a strong impact, and we wanted to ensure that Movie on the Mile stood out in the city’s event lineup. For this project, the logo needed to work across various mediums, from posters and social media graphics to banners at the event. The design was simple, yet striking, with a color palette that evoked excitement and fun, making it appealing to all ages.

Incorporating cinematic elements like film reels and bold typography, we crafted a design that felt both modern and nostalgic. The logo had to communicate the magic of watching a movie under the stars while also being flexible enough to fit with different movie themes throughout the year.

Why Logo Design Matters for Local Events in Columbus

Logo design in Columbus isn’t just about creating something visually appealing—it’s about capturing the essence of an event and helping it connect with the community. For Movie on the Mile, the logo had to reflect the casual, outdoor, and fun vibe of the event. It needed to be instantly recognizable and evoke excitement.

By focusing on the community and the outdoor cinema experience, we were able to craft a logo that both the Parks and Recreation Department and attendees could embrace. Movie on the Mile now has a logo that makes a lasting impression and helps promote the event throughout the city.

At Sugar, we understand how powerful logo design can be in building a brand. This project was a perfect example of how a well-designed logo can capture the energy and spirit of a local event. Whether it’s for a community gathering, festival, or business, logo design in Columbus plays a key role in making a memorable connection with the audience.