Sugar was excited to work on the branding and graphic design for BILSTEIN‘s Shock Show, an exciting event held at the M1Concourse in Pontiac, Michigan. As a graphic design company, we understood the importance of creating a bold and dynamic visual identity to match the high-energy nature of this automotive event. Our team designed a logo that perfectly captured the essence of BILSTEIN’s shock technology while also embodying the thrill and performance of the show. This logo became the focal point of all event materials, setting the tone for everything from stand-up banners to email campaigns.

When it came to designing promotional materials, we focused on creating a cohesive and striking visual presence across all channels. We developed eye-catching stand-up banners, pole banners, and posters that helped draw attention to the event and highlighted BILSTEIN’s cutting-edge products. Our designs were tailored to make a lasting impression on attendees, ensuring that the BILSTEIN brand stood out in every corner of the M1Concourse. We also designed an event site map, making it easy for guests to navigate the venue while reinforcing BILSTEIN’s branding at key touchpoints throughout the event.

In addition to on-site materials, we also designed a series of email campaigns to promote the event and engage attendees before they even stepped foot at M1Concourse. These campaigns included promotional graphics that matched the look and feel of the physical event materials, creating a consistent and professional brand experience. As a graphic design company, we take pride in crafting designs that elevate an event from good to unforgettable. By delivering a unified visual experience across all promotional materials, we helped ensure that BILSTEIN’s Shock Show was a memorable success.